The standard test market plays a vital role when
A) a firm wishes to test its ability to actually sell to the trade and get distribution for the product.
B) the capital investment is large.
C) the firm is entering a new territory.
D) Both A and B.
E) A, B, and C.

Question

Quizplus · Accepted Answer

The standard test market is crucial for assessing a firm's ability to sell and distribute a product (A), especially when the capital investment is significant (B), and when entering a new territory (C).

The Standard Test Market Plays a Vital Role When