S.C. Johnson has developed an ingenious "twist" on their widely available wood cleaner Pledge called "Pledge______________ wipes". The marketing manager wishes to test market the new product, but they are hesitant to do so because other manufacturers of home cleaning products could easily duplicate S.C. Johnson's modification. Which type of test marketing would you recommend where consumers are shown the new wipes and asked to rate its features
A) controlled test market.
B) standard test market.
C) simulated test market.
D) electronic test market.
E) None of the above.

Question

Quizplus · Accepted Answer

A simulated test market allows consumers to evaluate the product in a controlled environment, minimizing the risk of competitors duplicating the product before its official launch.

SC Johnson Has Developed an Ingenious "Twist" on Their Widely