General Mills has placed a new cake mix flavor in stores in Midland, TX. They are promoting the flavor with a coupon offer in the local newspaper. They would like to see how the flavor sells in Midland before putting it in stores across the US. This type of research is called

Question

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A test market is a type of research in which a new product or service is introduced to a limited geographic area in order to gauge consumer response before launching it nationwide.

General Mills Has Placed a New Cake Mix Flavor in Stores