A major restaurant chain wishes to understand consumer sentiment about its brand, so it analyzes social media comments, receipt survey data, call center conversation summaries from its CRM system and even reviews from websites like Urban Spoon. This illustrates which dimension of Big Data?
A) Volume
B) Vastness
C) Velocity
D) Variety
E) Value

Question

Quizplus · Accepted Answer

The scenario illustrates the "Variety" dimension of Big Data, as it involves analyzing diverse types of data sources such as social media comments, survey data, call center summaries, and online reviews.

A Major Restaurant Chain Wishes to Understand Consumer Sentiment About