Combining real-time sales data with real-time social media mentions in order to better understand consumer sentiment toward an advertising campaign is an example of which data analysis technique?
A) Neural networks
B) Affinity
C) Data mining
D) Data fusion
E) Harmonization

Question

Quizplus · Accepted Answer

Data fusion involves integrating multiple data sources to produce more consistent, accurate, and useful information, such as combining sales data with social media mentions to understand consumer sentiment.

Combining Real-Time Sales Data with Real-Time Social Media Mentions in Order