Which of the following is a general rule of marketing research data sources?
A) Secondary data should only be used when it is impossible to collect primary data.
B) Primary data should always be collected.
C) Look for secondary prior to collecting primary data.
D) Primary AND secondary data should always be used.
E) None of these statements are true.

Question

Quizplus · Accepted Answer

Secondary data should be considered first as it is often more cost-effective and quicker to obtain than primary data.

Which of the Following Is a General Rule of Marketing