A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?
A) Information is needed on projected inflation rates over the next five years.
B) Information is needed on initial consumer response to the introduction of a new product.
C) Information is needed to evaluate the past performance of one of the company's wholesale distributors.
D) Information is needed to determine next year's goals for the company sales force.
E) Information is needed to forecast demographic needs.

Question

Quizplus · Accepted Answer

A specific research project would be initiated to gather new, primary data on consumer response to a new product, which is not typically available in existing databases or systems.

A Firm Might Be Expected to Initiate a Specific Research