The set of procedures and methods for the regular planned collection, analysis and presentation of information for use in making marketing decisions. This describes:
A) Decision Support Systems
B) Marketing Information Systems
C) Research projects
D) Verbal presentations
E) Written presentations

Question

Quizplus · Accepted Answer

Marketing Information Systems (MIS) are designed for the systematic collection, analysis, and presentation of information to aid in making marketing decisions.

The Set of Procedures and Methods for the Regular Planned