Capitol Brewing Inc.'s management is very concerned with declining sales of their major product, a dark ale, and has asked for help understanding the reasons. The most appropriate way to begin is with:
A) Causal research
B) Descriptive research
C) Exploratory research
D) Exploratory and causal research
E) Descriptive and causal research

Question

Quizplus · Accepted Answer

Exploratory research is the most appropriate way to begin as it helps in understanding the underlying reasons and motivations for the declining sales, providing insights and ideas for further investigation.