The president of the Cola Beverage Company is very concerned with declining sales of the company's flagship beverage and has asked for your assistance in finding the reason for the decline. The most appropriate way to begin this research project is with:
A) A survey of consumers.
B) An experiment in which price is systematically varied.
C) Descriptive research.
D) Exploratory research.
E) Causal research.

Question

Quizplus · Accepted Answer

Exploratory research is the most appropriate way to begin as it helps in understanding the underlying reasons and motivations for the decline in sales, allowing for the identification of potential factors and hypotheses to be tested later.

The President of the Cola Beverage Company Is Very Concerned