The market research team at Initech was asked to discover how to address deficiencies in the TPS reporting process. The team is studying the processes used by Globex, which has a world-class TPS reporting process. The research technique being used in this case is:
A) Benchmarking.
B) Ethnography.
C) Case analysis.
D) Data mining.
E) Depth interview.

Question

Quizplus · Accepted Answer

Benchmarking involves comparing one's business processes and performance metrics to industry bests or best practices from other companies. In this case, Initech is studying Globex's TPS reporting process to identify areas for improvement.

The Market Research Team at Initech Was Asked to Discover