Globex Corporation has been receiving an unusually high number of negative customer comments on its Facebook page. From this, management realizes some sort of customer satisfaction problem exists, but otherwise knows little about the dissatisfaction problem. What kind of research should Globex initially conduct in an effort to address the problem?
A) Secondary research.
B) Exploratory research.
C) Primary research.
D) Product research.
E) Customer research

Question

Quizplus · Accepted Answer

Exploratory research is used to gather more information about a problem or to clarify the nature of the problem when little is known. It helps in understanding the underlying issues and formulating hypotheses for further research.

Globex Corporation Has Been Receiving an Unusually High Number of Negative