In the justice approach to ethical reasoning, deciding what amounts to fair distribution of benefits and costs boils down to:
A) The marketing researcher's intuition.
B) The Marketing Research Association's code of ethics.
C) Societal consensus.
D) Regulatory guidelines.
E) Moral principles and values.

Question

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The Answer of In the justice approach to ethical reasoning, deciding what amounts to fair distribution of benefits and costs boils down to:
A) The marketing researcher's intuition.
B) The Marketing Research Association's code of ethics.
C) Societal consensus.
D) Regulatory guidelines.
E) Moral principles and values.

In the Justice Approach to Ethical Reasoning, Deciding What Amounts