A product manager is eager to develop a new product idea. To gain approval to do so, the product manager orders the research team to survey a small group of customers that have been briefed on the product concept already and who reacted favorably to it. This type of research effort is known as:
A) Sugging
B) Advocacy research
C) Product research
D) Consumer research
E) Focus group research

Question

Quizplus · Accepted Answer

Advocacy research involves gathering data in a way that supports a predetermined conclusion, often by selecting a biased sample that is likely to provide favorable feedback.

A Product Manager Is Eager to Develop a New Product