Marketing research is the process of gathering and interpreting data for use in:
A) Increasing sales volumes.
B) Improving corporate profitability.
C) Decreasing manufacturing defects.
D) Developing more competitive products and services.
E) Developing, implementing and monitoring the firm's marketing plans.

Question

Quizplus · Accepted Answer

The Answer of Marketing research is the process of gathering and interpreting data for use in:
A) Increasing sales volumes.
B) Improving corporate profitability.
C) Decreasing manufacturing defects.
D) Developing more competitive products and services.
E) Developing, implementing and monitoring the firm's marketing plans.

Marketing Research Is the Process of Gathering and Interpreting Data