A large marketing research firm has a focus on the energy industry. It collects information about the industry and publishes quarterly reports which are distributed to clients of the firm. It is said that this research firm is engaging in what kind of marketing research?

Question

Quizplus · Accepted Answer

Syndicated marketing research involves collecting data and selling it to multiple clients, often through regular reports, which aligns with the firm's activities described.

A Large Marketing Research Firm Has a Focus on the Energy