Spacely Sprockets, an aerospace manufacturer, commissioned a survey to determine whether the purchasers of its aircraft favored speed or fuel efficiency most. The survey results will influence which element of the marketing mix?

Question

Quizplus · Accepted Answer

The survey results will influence the "Product" element of the marketing mix, as it will determine whether the company should focus on enhancing speed or fuel efficiency in their aircraft design and features.

Spacely Sprockets, an Aerospace Manufacturer, Commissioned a Survey to Determine