A researcher wishes to rank the order of preference consumers have for a particular set of products. The lowest measurement scale the researcher could use to measure this is
A) ratio.
B) ordinal.
C) interval.
D) nominal.
E) conscious.
Correct Answer:
Verified
Q18: The ordinal scale represents a higher level
Q19: The notion that equal differences among scores
Q20: Regarding measurement basics, it is possible to
Q21: The magnitude of the differences in objects
Q22: Which type of scale assumes an arbitrary
Q24: You have been assigned the task of
Q25: Which of the following is NOT true
Q26: _ scales possess an absolute zero.
A) Nominal
B)
Q27: What factor determines which level of measurement
Q28: The most widely used attitude-scaling technique in
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