A researcher wishes to compare the differences in consumer feelings about the perceived reliability of a set of products, so as to know the relative strength of feelings about each product's reliability. The lowest measurement scale the researcher could use to measure this is
A) ratio.
B) ordinal.
C) interval.
D) nominal.
E) conscious.

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The Answer of A researcher wishes to compare the differences in consumer feelings about the perceived reliability of a set of products, so as to know the relative strength of feelings about each product's reliability. The lowest measurement scale the researcher could use to measure this is
A) ratio.
B) ordinal.
C) interval.
D) nominal.
E) conscious.

A Researcher Wishes to Compare the Differences in Consumer Feelings