People magazine conducts an annual survey across 25 Asian countries and asks respondents to rate automobiles across 30 attributes. The questions ask the consumers to rate each brands from 1=low to 5=high on quality, value, image, price, etc. This is an example of
A) self-report attitude measures.
B) measuring attitude using physiological reaction.
C) indirect technique to measure attitude
D) direct observation of attitude-related behavior.
E) performance of objective tasks to determine attitudes.
Correct Answer:
Verified
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