The first step in developing a measure of marketing constructs is to
A) generate sample items.
B) purify the measure.
C) assess validity.
D) specify the domain of the construct.
E) collect data.

Question

Quizplus · Accepted Answer

Specifying the domain of the construct is the first step as it involves defining what the construct is and what it encompasses, which is essential before generating items or assessing validity.

The First Step in Developing a Measure of Marketing Constructs