The main advantage of the use of structured-disguised questionnaires in marketing research is
A) measures of knowledge always reflect attitudes.
B) ease of administration.
C) they are easy to construct relative to structured-undisguised questionnaires.
D) they are highly reliable.
E) the data obtained is easy to analyze.
Correct Answer:
Verified
Q3: Which of the following affords the researcher
Q4: The use of disguised communication to gather
Q5: The major problem with using the mall
Q6: Fixed-alternative questions would be inappropriate for securing
Q7: Which of the following is FALSE?
A) Mailing
Q9: Questions that give the respondent no indication
Q10: Which of the following statements is NOT
Q11: Which of the following is NOT true
Q12: With unstructured-undisguised questionnaires the purpose of the
Q13: The problem of nonresponse due to refusals
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