Observers in a supermarket are watching customers selecting apples. They have been given a check list and told to check all the behaviors that apply for each consumer. This method of data collection is a(n)
A) Unstructured-disguised observation.
B) Unstructured-undisguised observation.
C) Contrived setting observation.
D) Structured observation.
E) Laboratory observation.

Question

Quizplus · Accepted Answer

Structured observation involves using a checklist to systematically record specific behaviors, which aligns with the observers using a checklist to note customer behaviors in the supermarket.

Observers in a Supermarket Are Watching Customers Selecting Apples