In the Cultural Indictors Project, George Gerbner and his associates argued that television's effects ______.

Question

Quizplus · Accepted Answer

Gerbner's Cultural Indicators Project suggested that television's effects stem from cumulative exposure to its overall content, rather than from specific programs or genres. This concept is part of the "cultivation theory," which posits that long-term, heavy exposure to television's uniform messages and images shapes viewers' perceptions of reality.

In the Cultural Indictors Project, George Gerbner and His Associates