Toymaker LEGO allows consumers to create and upload their own virtual designs, which can be custom-priced for those who want to order pieces and build the designs at home.

Question

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LEGO offers a platform called LEGO Digital Designer (LDD) and other initiatives where users can create their own designs. While LDD itself does not directly allow for custom pricing and ordering of individual bricks for a specific design, LEGO has supported the idea of fans creating and sharing their designs through various means over the years. Additionally, through the LEGO Ideas platform, users can submit designs which, if they gather enough community support, can become official LEGO sets. LEGO also has a Pick a Brick service that allows consumers to purchase specific bricks, but it's more of a manual process rather than directly tied to custom designs uploaded by users.

Toymaker LEGO Allows Consumers to Create and Upload Their Own