________ can perform all data mining, customer profiling, and RFM analysis at any time through access to the data warehouse and distribute results to appropriate staff members.

Question

Quizplus · Accepted Answer

Individual marketing personnel can directly access the data warehouse to perform data mining, customer profiling, and RFM (Recency, Frequency, Monetary) analysis, enabling them to analyze customer behavior and distribute findings without necessarily relying on IT personnel or external consultants. This direct access facilitates timely and relevant marketing strategies.

________ Can Perform All Data Mining, Customer Profiling, and RFM