The three key environmental factors that affect e-marketing are legal, market-related, and technological.
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Q24: Tier 2 strategies involve segmentation, targeting, differentiation,
Q25: What are some of the typical objectives
Q26: Tier 1 strategies include designing the offer,
Q27: What are some of the intangible benefits
Q28: The "paper plan" is a quick method
Q30: Strategic refinements are not necessary if marketers
Q31: Venture capitalists generally enter an investment with
Q32: In the creation of an e-marketing plan
Q33: Venture capitalists are generally not concerned with
Q34: The "binder plan" tends to more preferred
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