As one of the social media performance metrics, action metrics could include all of the following except:
A) click-through
B) share of voice
C) event attendance
D) purchase

Question

Quizplus · Accepted Answer

Share of voice is not an action metric; it is a measure of the market your brand owns compared to your competitors, focusing on the visibility and conversations about your brand rather than direct actions taken by users.

As One of the Social Media Performance Metrics, Action Metrics