Regarding paid media, which of the following is most true?

Question

Quizplus · Accepted Answer

All of the statements about paid media are true. A) Paid media is essentially another term for advertising, encompassing all marketing efforts that require payment. B) The distinction between physical (traditional) and digital platforms for paid media is increasingly becoming less clear-cut, with strategies often spanning both. C) The phrase "the medium is not the appliance" suggests that the content and strategy (medium) are separate from the channels or platforms (appliances) used to deliver them, emphasizing the importance of content and strategy over the specific platform used.

Regarding Paid Media, Which of the Following Is Most True