To measure efficiency before buying advertising space, media buyers sometimes consider a metric known as ________ to determine the most efficient buy.

Name: To measure efficiency before buying advertising space, media buyers sometimes consider a metric known as ________ to determine the most efficient buy.
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Question

Quizplus · Accepted Answer

CPM, or Cost Per Mille, measures the cost of an advertisement per 1000 impressions, helping media buyers determine the efficiency and cost-effectiveness of buying advertising space.

To Measure Efficiency Before Buying Advertising Space, Media Buyers Sometimes