Astute marketers have found that consumers will readily give personal information to firms that ________.
A) use it to provide value
B) do not share it with others unless given permission
C) share it with others for special consumer promotions
D) both a and b

Question

Quizplus · Accepted Answer

Consumers are more willing to share personal information with companies that use it to provide value and ensure privacy by not sharing it with others without permission.

Astute Marketers Have Found That Consumers Will Readily Give Personal