The traditional "think, feel, do" hierarchy of effects model guides marketer's selection and evaluation of marketing communication tools for use on the internet.

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The "think, feel, do" hierarchy of effects model is a traditional marketing concept that outlines how consumers move from awareness to action (thinking, feeling, then doing). Marketers use this model to guide their selection and evaluation of various communication tools, including those used on the internet, to effectively influence consumer behavior.

The Traditional "Think, Feel, Do" Hierarchy of Effects Model Guides