In order to avoid upsetting customers who learn they are getting different prices than their neighbors, e-marketers should use customer-accepted reasons. These reasons may include ________.
A) giving discounts to new customers
B) giving discounts to loyal customers
C) adjusting shipping fees due to outlying locations
D) all of the above

Question

Quizplus · Accepted Answer

All the options listed are customer-accepted reasons for price differences. Discounts for new customers can attract new business, loyal customers appreciate rewards for their loyalty, and shipping fees adjustments are logical for distant locations.

In Order to Avoid Upsetting Customers Who Learn They Are