In the era of the Plateau of Profitability, marketers focused more deliberately on _________.
A) their traditional return-on-performance roots and well-grounded strategies
B) diversified unique product mixes
C) disintermediation of the marketing channel
D) product benefits

Question

Quizplus · Accepted Answer

The era of the Plateau of Profitability emphasizes a return to traditional return-on-performance roots and well-grounded strategies, focusing on sustainable growth and profitability rather than rapid expansion or trendy marketing tactics.

In the Era of the Plateau of Profitability, Marketers Focused