Bill feels that he possesses a good dose of "street smarts". Thus, he makes his business decisions based on how a project feels to him rather than taking the time to financially analyze a project. This type of behavior is referred to as:
A) Overconfidence.
B) Endowment effect.
C) Money illusion.
D) Affect heuristic.
E) Sentiment-based risk.
Correct Answer:
Verified
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