An agreement between firms to cooperate in pursuit of a joint goal is called a:
A) Consolidation.
B) Merged alliance.
C) Joint venture.
D) Takeover project.
E) Strategic alliance.

Name: An agreement between firms to cooperate in pursuit of a joint goal is called a: A) Consolidation. B) Merged alliance. C) Joint venture. D) Takeover project. E) Strategic alliance.
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Question

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A strategic alliance is an agreement between firms to cooperate in pursuit of a joint goal, without merging into a single entity.

An Agreement Between Firms to Cooperate in Pursuit of a Joint