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A Firm in a Competitive Industry Institutes a Change in Credit

Question 321

Multiple Choice

A firm in a competitive industry institutes a change in credit policy that allows buyers more advantageous terms. The firm also drops its prices by 5%. Unless ____________, the change will almost certainly be a negative NPV investment.


A) Total costs fall.
B) Most of the seller's costs are variable costs.
C) The seller is planning to offer a cash discount.
D) Sales increase.
E) Customers actually take advantage of the new terms.

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