Given our goals of firm value and shareholder wealth maximization, we have stressed the importance of NPV. And yet, many of the financial decision-makers at some of the most prominent firms in the world continue to use less desirable measures such as the payback period and AAR, in addition to the NPV and IRR. Why do you think this is the case?

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The Answer of Given our goals of firm value and shareholder wealth maximization, we have stressed the importance of NPV. And yet, many of the financial decision-makers at some of the most prominent firms in the world continue to use less desirable measures such as the payback period and AAR, in addition to the NPV and IRR. Why do you think this is the case?

Given Our Goals of Firm Value and Shareholder Wealth Maximization