According to Cohen, Nisbett, Bowdle, and Schwartz (1996), the American South has a culture that involves elaborate displays of mutual respect. This idea is called the

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The concept introduced by Cohen, Nisbett, Bowdle, and Schwartz (1996) that describes the American South's emphasis on elaborate displays of mutual respect is known as the "culture of honor." This culture places a high value on personal reputation, respect, and the readiness to respond to insults or threats to one's honor, often with aggression.