Daisy Inc. enjoys a monopoly in the procurement and distribution of coffee beans. The company undertakes a strategic analysis of its market position. A local daily newspaper has published a report stating that a global coffee beans producer is entering the region to set up retail stores in order to increase its efficiency in distribution. Daisy Inc. is most likely to include this fact under which of the following components of a SWOT analysis?

Question

Quizplus · Accepted Answer

The entry of a global coffee beans producer into the region represents a potential challenge or competition for Daisy Inc., which is an external factor that could negatively impact its market position, thus it is considered an external threat in a SWOT analysis.

Daisy Inc Enjoys a Monopoly in the Procurement and Distribution of of Coffee