Amber Corp. and Kyler Corp., two major technology firms, have decided to operate together in specific areas such as distribution and marketing for better utilization of the expertise available in both firms. This can be referred to as:

Question

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A strategic alliance is when two or more firms decide to collaborate in certain areas of business for mutual benefit, such as sharing expertise in distribution and marketing, without losing their individual identities. This is exactly what Amber Corp. and Kyler Corp. are doing.