Marsha is the owner of a popular apparel store. She plans to increase the choices available to customers. She thinks about what additions should be made to the current collection of clothes available in the store. During her evening walk, Marsha suddenly realizes that she should conduct a survey to find out what customers desire. Which of the following is most likely to be Marsha's next step in the context of the creative process?

Question

Marsha is the owner of a popular apparel store. She plans to increase the choices available to customers. She thinks about what additions should be made to the current collection of clothes available in the store. During her evening walk, Marsha suddenly realizes that she should conduct a survey to find out what customers desire. Which of the following is most likely to be Marsha's next step in the context of the creative process?​

Quizplus · Accepted Answer

Verification is the most likely next step in the creative process for Marsha, as it involves evaluating the feasibility, viability, and desirability of her idea (conducting a survey to find out what customers desire) after having the initial insight during her walk.

Marsha Is the Owner of a Popular Apparel Store