Nishimura and colleagues used magnetoencephalography techniques to investigate individual differences in mental imagery. They found that, when asked to visualize famous landmarks,

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Visualizers, who tend to think in images, showed more activity in the occipital regions of the brain, which are associated with visual processing. Verbalizers, who tend to think in words, showed more activity in the frontal cortical areas, which are associated with language and verbal processing.

Nishimura and Colleagues Used Magnetoencephalography Techniques to Investigate Individual Differences