R&D-generated ideas can be differentiated from marketing-generated ideas in that the latter ________.
A) tend to be risky
B) are less aligned with customer needs
C) build on existing designs
D) tend to be groundbreaking
E) tend to be technologically innovative

Question

Quizplus · Accepted Answer

Marketing-generated ideas often build on existing designs as they are typically more focused on meeting current customer needs and preferences rather than creating entirely new concepts.

R&D-Generated Ideas Can Be Differentiated from Marketing-Generated Ideas in That