________ results from agreement between marketing and operations as to which customers add the greatest advantage and profits over time.
A) Customer segmentation
B) Customer-relationship management
C) Reactive customer-driven quality
D) Actively solicited customer-feedback
E) Customer rationalization

Question

Quizplus · Accepted Answer

Customer rationalization involves aligning marketing and operations to identify and focus on customers who provide the most value and profitability over time.

________ Results from Agreement Between Marketing and Operations as to Which