________ describes the firm's understanding of the customers, their needs, and their wants.
A) Benchmarking
B) Closeness to customers
C) Customer demographic analysis
D) Customer culture
E) Customer capability

Question

Quizplus · Accepted Answer

Closeness to customers refers to a firm's understanding of its customers, their needs, and their wants, enabling the firm to better serve and satisfy them.

________ Describes the Firm's Understanding of the Customers, Their Needs