Rick Preston, a pharmaceutical sales representative, has a new kidney medication available. He is in the process of identifying physicians in his territory that might be interested in the new drug and estimating the sales potential of each. Rick is in the process of:

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Rick is conducting account analysis by identifying potential customers (physicians) for the new kidney medication and estimating the sales potential for each, which involves evaluating the value and sales opportunities of different accounts.

Rick Preston, a Pharmaceutical Sales Representative, Has a New Kidney