Dividing accounts on the basis of market type and sales volume would be an example of:
A) multivariable account segmentation.
B) dual segmentation marketing.
C) reciprocal sales differentiation.
D) total territory management.
E) dual positioning.

Question

Quizplus · Accepted Answer

Multivariable account segmentation involves categorizing accounts based on multiple criteria, such as market type and sales volume, to tailor marketing and sales strategies more effectively.

Dividing Accounts on the Basis of Market Type and Sales