Hank Farren is a salesperson at Outdoor World. He uses his time when there are no customers in the store to telephone people who have purchased camping, hunting, and fishing equipment from him recently to determine if they are satisfied and have future needs. This is an example of ________ selling.

Question

Quizplus · Accepted Answer

Hank Farren's approach of calling past customers to check on their satisfaction and future needs is an example of relationship selling. This method focuses on building long-term relationships with customers rather than just focusing on individual sales transactions.

Hank Farren Is a Salesperson at Outdoor World