Perceived purchase satisfaction is:
A) the salesperson's product perception.
B) a positive feeling towards the product.
C) based on actual product performance and customer service.
D) the difference between product expectation and actual experience.
E) the expected satisfaction level of a product at a particular design stage.

Question

Quizplus · Accepted Answer

Perceived purchase satisfaction reflects the customer's feelings about any differences between what is expected and actual experiences with the purchase.

Perceived Purchase Satisfaction Is